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For generations, Heinz ketchup has been one of the most recognizable products in grocery stores around the world. Its classic glass bottle, rich tomato flavor, and unmistakable label have made it a household favorite for more than a century. Yet despite its popularity, one tiny detail has puzzled countless people: the famous number “57.”
Many people assume the number refers to the recipe, the number of ingredients, or perhaps the year the company was founded. Others believe it’s simply part of the brand’s logo without any real meaning. In reality, the story behind the famous “57” is much more interesting—and it dates back to the late 1800s.
The Heinz company was founded by Henry John Heinz, an entrepreneur who believed in producing high-quality food products at a time when food safety standards were often inconsistent. His commitment to quality helped build one of the most trusted food brands in history.
So where did the number 57 come from?
Surprisingly, it wasn’t because Heinz sold exactly 57 products.
By the time the slogan was introduced in 1896, the company already manufactured well over 60 different products. In fact, the number wasn’t based on production at all.
According to company history, Henry Heinz was traveling through New York City when he noticed an advertisement promoting “21 styles” of shoes. He admired how memorable the number was and decided his own company should adopt a similar marketing slogan.
After considering various numbers, Heinz chose 57.
Why 57?
There wasn’t any mathematical reason behind it. Henry Heinz reportedly believed the number 5 was lucky, while his wife preferred the number 7. Together, they became the now-famous “57 Varieties.”
The slogan was simple, memorable, and effective.
Even though the company already produced many more than 57 products, the phrase stuck. It became one of the most successful advertising slogans in history and remains part of Heinz branding more than a century later.
But that’s not the only interesting secret involving the number.