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It’s proof that sometimes the smallest details on everyday products have fascinating stories behind them.
So the next time you pick up a bottle of Heinz ketchup, you’ll know that the famous 57 isn’t a recipe number, a founding date, or the total number of products.
Instead, it’s a clever piece of advertising history—and if you’re using a glass bottle, it also marks exactly where you should tap to help the ketchup flow.